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Exclusively for 8–10 Figure D2C Brands

Scale with systems, not founder chaos.

We engineer Asana-powered operating systems for 8–10 figure e-commerce brands, installed in 30 days, owned by you forever. Clear ownership, live leadership visibility, and a business that runs without the founder in every thread.

See How It Works

Starts with a free 20-min fit call. The audit fee is fully credited toward your first build.

Trusted by founders & operators at

CC Oatmeal
Solawave
Black and Black
ELEVEN Australia
GoodRx
Pridola Design
Herbal Goodness
Fictiv
Natural Heroes
Roostys
CC Oatmeal
Solawave
Black and Black
ELEVEN Australia
GoodRx
Pridola Design
Herbal Goodness
Fictiv
Natural Heroes
Roostys
The Problem

Your business outgrew the way it was run.

This is not a people problem. It is a missing system. The symptoms below are what a missing operating layer looks like once revenue scales past it.

Software Sprawl & Broken Handoffs

The team is subscribed to Slack, Notion, Asana, and ClickUp, but execution is fragmented. Workflows are isolated, handoffs are dropped, and no single person owns the pipeline end-to-end. This is a classic e-commerce operational bottleneck.

The Executive Blind Spot

You're managing by Slack DM and guessing on capacity. Leadership cannot see accurate execution status without chasing down updates or scheduling a 45-minute sync. Proactive management is replaced by constant reactive firefighting.

The $10M Glass Ceiling

What got you here is breaking your fulfillment times now. Your processes worked perfectly at $1M/year. At $10M/year, the informal handoffs and tribal knowledge systems fracture under load, presenting major D2C scaling challenges.

The Ultimate Bottleneck

Founder-Centric Friction

Every critical decision, quality assurance check, and strategic launch routes through the founder by default. The business is structurally dependent on its heaviest bottleneck, and growth stalls exactly where the founder's calendar ends.

37% Lift in on-time delivery | 66% Reduction in blocker time | 30% Faster time-to-market | 90% Sprint completion rate | 50% Redundant work automated | 37% Lift in on-time delivery | 66% Reduction in blocker time | 30% Faster time-to-market | 90% Sprint completion rate | 50% Redundant work automated |
The Klarity Method

Three stages. Concrete assets at every one.

We don't sell abstract advice or blocks of hours. Each stage ships specific, ownable infrastructure inside your Asana workspace, and you keep all of it.

01
Diagnose
Klarity
Week 01
Map before you build.

We learn how the business actually runs, and where it breaks, before we touch the tool.

Workstream Map
Every active workstream documented, end to end.
Ownership Audit
A single accountable name on every workstream.
Escalation Diagnosis
Where handoffs drop and escalations break under load.
Keystone Asset
02
Build
Kontrol
Weeks 02–03
Install the infrastructure.

We engineer and deploy the structural components of your operating system, directly inside Asana.

Visibility Dashboards
Live capacity, velocity, and blocker telemetry.
Asana IA Master
Portfolios, naming, custom fields. One source of truth.
Workflow Architecture
Intake forms, approval gates, deterministic handoffs.
Automations & Rules
Recurring work that reminds itself.
KPI & OKR Cadence
Defined metrics, named owners, weekly rhythm.
Keystone Asset
03
Transfer
Kompounding
Week 04 →
It gets stronger after we leave.

Founder dependency drops by design. The tenth launch runs smoother than the first, without us in the room.

Operations Playbook
SOP library for every repeatable process.
Role-Based Training
Every person trained for the seat they sit in.
Phased Rollout
Shipped in stages your team can absorb.
Keystone Asset
The Roadmap

We mapped the 40 systems a brand needs across its entire life.

From day-one foundations to the systems a nine-figure operation runs on — we know what you need next, before you do.

01

Pre-Launch

Day-one foundations
Priority Queue·SOP Catalogue·GTM Template·Team Onboarding
02

Launch

First 6 months
Marketing Calendar·PO Tracker·Demand Forecasting
03

Scaling

6–18 months · team past 15
Retailer Onboarding·Hiring Pipeline·Marketplace Ops
04

Maturity

18 months & beyond
Market Expansion·Investor Reporting·Cost Savings
Adoption

A great system nobody uses is worthless.

A system is only as good as the people running it. That's why training isn't an add-on here. Every person is trained at the right level, so the system gets used and ownership is unambiguous.

Four levels of fluency
Lvl 1 · Beginner

Daily confidence

Find my tasks, update status, comment, and know where things live.

Lvl 2 · Intermediate

Fluent operator

Custom fields, filters, views, dependencies, and following SOPs correctly.

Lvl 3 · Advanced

System builder

Build and maintain projects, run dashboards and reporting for their area.

Lvl 4 · Power User

Internal champion

Automations, templates, troubleshooting, and training others.

Everyone trained for the seat they sit in

End User

How to do daily work cleanly inside the system.

Team Lead

Dashboards, capacity and triage, running the weekly cadence, holding the priority queue.

Admin / Champion

Governance, automations, template management, keeping the system clean as it scales.
Proof of Architecture

Execution unlocked.

Four engagements. Four different challenges. One consistent outcome.

Asana Case Study · D2C Skincare

One Dashboard, Whole Company

Solawave · D2C Skincare

A scaling skincare brand seeking operational consistency across cross-functional teams with zero executive visibility. We built a company-wide Asana operating system, OKR structures, and standardized delivery workflows across marketing, product, and operations.

  • Company-wide Asana operating system
  • Standardized delivery workflows
  • Full executive visibility, end to end
  • Half of routine work automated
View Full Case Study
90%
Errors reduced
25%
Speed improved
50%
Work automated
100%
Exec visibility
"Before KlarityOps, every team ran on its own logic and I genuinely had no idea what was happening day to day. Now I open one dashboard and the whole company is right there."
Asana Case Study · Supplements · $10M+

Four Tools to One, in Three Weeks

Roosty's · $10M+ Supplements

Tasks lived across ClickUp, Notion, email, and Slack. Supply chain had no executive visibility layer, and the operations team ran entirely on tribal knowledge. We consolidated the entire stack into a single Asana OS.

  • Entire tech stack consolidated into Asana
  • Live supply-chain visibility layer
  • Tribal knowledge turned into living systems
  • 100% of operations now run in Asana
View Full Case Study
3 Wks
Full migration
100%
Ops in Asana
Live
Inventory dashboards
1 Hub
Centralized execution
"We had everything scattered across four tools and about a hundred Slack threads. KlarityOps pulled all of it into one place in three weeks."
Asana Case Study · E-Commerce · Shopify Plus

The Last Status Meeting

Pridola · Shopify Plus E-Commerce

An e-commerce brand that permanently eliminated weekly status meetings. We built a custom Asana ops dashboard with automated task-level reporting: every team member got a defined swim lane, every manager a live portfolio view.

  • Zero weekly status meetings
  • Live operational dashboard
  • Automated task-level reporting
  • A defined swim lane for every person
View Full Case Study
0
Status meetings / wk
6+ hr
Exec time saved
42%
Delivery improvement
100%
Updates automated
"We deleted our weekly status meeting and never looked back. Everything I used to chase people for just... shows up on the dashboard now."
Asana Case Study · Digital Commerce Agency

From Willpower to System

Black & Black · Digital Commerce Agency

A digital commerce agency improving internal delivery efficiency and client project outcomes. We led dedicated project management and deeply optimized Asana workflows to streamline delivery and coordination for complex Shopify builds.

  • Optimized end-to-end delivery workflows
  • Streamlined client coordination
  • Noticeably faster project timelines
  • 40% less manual effort
View Full Case Study
40%
Manual effort cut
95%
Client satisfaction
Faster
Delivery timelines
Optimal
Project workflows
"Our delivery used to be held together with willpower and late nights. KlarityOps gave us a system the whole team actually uses. We ship cleaner and faster now, without the chaos."
Asana AI for Work
Workflow Specialist
Service Specialist
Product Specialist
Asana AI for Work
Workflow Specialist
Engagement Paths

Clear pricing. Tangible deliverables.

Priced on the systems we build, not billable hours. Start with a Systems Audit, then pick one-off builds, a monthly retainer, or a full Build Sprint, whatever fits how fast you want to move.

Systems Audit & Roadmap

$500
Free Fit Call First · Fully Credited

Starts with a free 20-min fit call. If it's a match, we run a full live audit and hand you a prioritized roadmap: what's broken, what to fix first, what each fix saves.

  • Free 20-min fit call to start
  • Full live audit of your operations
  • Prioritized roadmap: what to fix first & what it saves
  • Fully credited toward your first build or retainer month

One-Off Build

$2,000–$2,500
Per System · No Support Included

Any single system from our catalogue, scoped and delivered end-to-end. Best for cherry-picking one or two.

  • Any single system from our catalogue
  • Scoped & delivered end-to-end
  • Working system + SOP + video guide
  • Best for cherry-picking one or two
  • No support hours included
Most Popular

BizOps Retainer

$5,000/month
Billed Monthly · Cancel Anytime

The better deal for moving through several systems. 2–3 workflow builds per month plus support, so momentum never stalls.

  • 2–3 workflow builds per month
  • Working system + SOP + video guide per build
  • 10 hrs/mo call & chat support
  • Momentum never stalls
  • Billed monthly in advance, cancel anytime

Build Sprint

$6,000
Fixed Project · Not Monthly

A defined project, not a monthly commitment. Three core systems built, documented, and handed off over one focused sprint.

  • Three core systems in one focused sprint
  • Built, documented & handed off
  • SOP + video guide for each
  • Better value than three one-offs
  • Not a monthly commitment
Audit fee fully credited toward your first build or retainer month
Every build ships complete: working system, SOP, and video guide
You own everything. No lock-in.
Founder Voices

The operators behind
the results.

Every number in our case studies has a name behind it. Klarity Ops is led by Hasan Ijaz, a fractional BizOps director, here's what founders and operators say in verified 5-star reviews after working with him.

"Hasan is amazing! He is helping us use Asana better so that we can manage our projects in the most effective way. He is super responsive and always willing to answer a question or think things through. We love working with Hasan and continue to work with him to improve our efficiency which helps with the overall client experience that we deliver."

Verified Client
Asana Workflow Expert project · Jan 31, 2022

"Excellent experience and will use again and again with the time comes. Highly recommend."

Verified Client
Asana Project Manager · 5.0 review

"Excellent Asana project manager and coach."

Verified Client
Asana Project Manager · Nov 19, 2022

"Great working with Hasan. He is patient, consistent in communication and follow through. Thank you Hasan!"

Verified Client
Asana OKR and Workflow Setup Specialist · Nov 13, 2025

"Excellent work. He brought our vision to life, our workflows are better because of his expertise and skill"

Verified Client
Asana/Trello experts project · Dec 16, 2024
50+
Brands Served
100%
5-Star Engagements
8–10 Figure
D2C Brands Served
30 Days
Avg. Time to Deploy
The Team

The people behind
your operating system.

A small, senior team of operators and certified Asana specialists, the same people who scope, build, and ship your system.

Founder
Hasan Ijaz

Hasan Ijaz

Founder & CEO

Leads strategy and client engagements, turning messy operations into Asana systems that run without the founder in every thread.

Klarity Ops Core Team
Amna Qaisar

Amna Qaisar

Operations & Asana Specialist

Designs and deploys the operating systems, portfolio architecture, automations, and reporting that give leadership live visibility.

Klarity Ops Core Team
Huzaifa Farooq

Huzaifa Farooq

Operations & Asana Specialist

Builds and ships the workflows, standardized intake, swim lanes, and SOPs that make the system one the whole team actually uses.

Klarity Ops Core Team
The Alternative

The difference between advice
and a system that sticks.

Most ops engagements end when the consultant leaves. Ours ends when your team no longer needs us.

Without Klarity Ops

Strategy advice with no implementation, you still have to build it yourself

Team reverts to Slack within 90 days because adoption was never engineered in

You're still the bottleneck in 6 months, decisions escalate, visibility requires chasing

Open-ended retainers that bill for hours, not systems that actually ship

With Klarity Ops

A fully built system inside your Asana workspace, ready for your team on day one

Adoption designed in from the start, workflows built around how your team actually communicates

Fixed scope and fixed pricing per system. You know exactly what ships, and what it costs

You own every system we build, permanently, and stay on a retainer only while it earns its keep

Frequently Asked Questions

What is a Fractional BizOps Consultant?
A Fractional Business Operations (BizOps) Consultant acts as an embedded operations leader on a part-time or project basis. Unlike traditional consultants who only offer advice, we physically build the infrastructure, configure the tools (like Asana), and train your team, providing executive-level operational scaling at a fraction of the cost of a full-time COO.
We already use Asana. Why isn't it working?
Most companies using Asana have the tool, not the system. They have projects, but no architecture. Tasks exist but ownership is ambiguous, escalations are unmanaged, and leadership has no visibility. We don't set up Asana. We engineer it around your org's specific decision flows and accountability structure. The result is a workspace your team actually uses, not one they work around.
How long does it take to set up Asana for an e-commerce brand?
A complete, custom Asana architecture typically takes 30 days from audit to deployment. This includes mapping your current workflows, engineering the portfolios and automated rules, and running live adoption training for your entire team so they can execute independently.
Why shouldn't I just hire a Fractional COO?
A Fractional COO typically costs $8,000–$15,000 a month. They give excellent strategic advice, but they rarely get into the weeds to build your Asana workspace, document your processes, or train your team on execution systems. We build the permanent infrastructure that makes a fractional COO unnecessary at this stage, at a fraction of the annual cost.
What if my team resists the new system?
Adoption isn't an afterthought here. It's engineered in from day one. We build workflows around how your team already communicates, ship the system in phased rollouts your people can absorb, and train every person to the fluency level their seat requires. That's why our case studies show 100% team adoption and zero reversion to Slack-only execution after 90 days.
Do you work with tools other than Asana?
Asana is the backbone of every operating system we build. It's where we're certified and where we go deepest. But your stack rarely stops there. We routinely integrate Slack, Google Workspace, Notion, and reporting layers, and we've migrated teams off ClickUp, Trello, and Airtable into consolidated Asana workspaces. If you're on another platform today, the Systems Audit is the place to map the path over.
The next step

Your team should run
without you.

Let's build the operational infrastructure that makes scalable, hands-off growth a reality.

Get your time back

Stop being the system. Start running one.

Make it scalable

Build the infrastructure that grows with you.

Make it permanent

You own the build forever. Ongoing support optional, never locked in.

Free 20-min fit call first. The audit fee is fully credited, and the roadmap is yours to keep either way.

50+ Brands Served · 4+ Years D2C Ops · You Own Everything